There are many tools to inject energy into a brand.  Linksmith helps marketing leaders make strategic changes to quickly impact their brands.   We identify problems and priorities, assess team and agency strengths and gaps, and break the work into manageable projects.  

Accelerate brand change

• Campaign development, including broadcast production management and content strategy
• Positioning and messaging development and evaluation
• Audience analysis and segmentation – leading to meaningful lifestyle pictures
• Brand workshops
• Agency review and management

Connect with passion points

• Celebrity marketing
• Identifying and negotiating brand partnerships
• Sponsorship strategy and activation
• Sports marketing
• Experiential cause marketing
  
  
   

Shape the marketing team

• Marketing team training, from individual topics to full boot camps
• Ideation and planning workshops
• Clarified roles, responsibilities, processes
• Assistance with finding new talent